IGTV is the standalone app interlinked with the Instagram platform. You can currently spot IGTV on the Instagram profile page like a feed post; it has a separate logo and a unique place in it. IGTV is framed for mobile users to find more comfortable and watch videos effortlessly. It is easy to post videos on IGTV. Marketers, business owners find it easy to market their product or services using this new feature. The main advantage of IGTV is that you can upload long form videos that are up to 1 hour. To succeed on the IGTV channel, you need to follow specific, actionable tips.
In this article, you are going to spot some useful tips to grow your IGTV channel.
Know Your Target Audience
Without knowing your target audience, it’s not easy to grow your IGTV channel. All your efforts will be useless if you focus on the wrong audience. Depending on your account or business, you need to select your target audience. For instance, if you are selling makeup products, your target audience will be women, especially teens and adults. Have a look at certain factors that help to find your target audience. Like, age, location, genders, profession, language, hobby, interest. This information can be easily found,if you have a business account on Instagram. Instagram will tell your own analytics.
Make Use Of Instagram Live & Stories
Instagram live & stories are two great ways to promote your IGTV channel and bring more audiences to your videos. Instagram Live is the best way to connect with your audience in real-time. You can go for a short live, provide them with a behind-the-scenes of what you are doing.
On Instagram stories, release a teaser or sneak peek of your new videos. Doing this kind of activity will create hype between your audience; it encourages them to watch your IGTV video. Don’t overthink; show off what you are going to offer in your IGTV channel. It helps to attract an audience successfully. Compared with stories, live is a better choice because Instagram will give you priority in the stories section.
Discover New Possible Ways To Better Your Videos
To stand out from the crowd, you have to try or experiment yourself to find better ways to improve your videos. Whatever you create, your primary motive should be to generate Engagement among your audience. Engagement is the key for everything on social media. You can also check out here to increase your engagement level. You can grow your IGTV in many ways, but gaining audience attention is more powerful. Follow specific ways to improve your content.
- Invest your time to edit your videos, use tools, software. Video quality is essential to grab audience attention.
- Experiment with new things, to practice yourself
- Pay attention to what’s going on around you; it helps analyze your competition behaviors and what they are doing.
- Give importance to your follower’s suggestions, feedback; with these data, you can know what you want to change.
Partner With Creators
Partnering with other creators is essential to expand your reach, and it gives more exposure to your IGTV account. While partnering with creators, ensure you have selected a perfect one to promote your videos. They must have a reasonable engagement rate, belong to your industry or field.
IGTV is a modern version of television, it’s almost similar to traditional TV. Once you open the IGTV, your video will start playing automatically. Uploading entertaining and exciting content is crucial to make your IGTV channel famous. Stick with the tips mentioned above to grow your IGTV channel.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.