You can use TikTok as the destination for short-form videos, especially for mobiles. It is the pocket-size version of YouTube. It allows the users to create videos for up to 5 to 60 seconds in length. The audience can make use of filters, effects, and a massive music library. As soon as the app opens, it starts playing. Business owners and marketers find TikTok as the perfect stage to grow and promote their business. Moreover, teens and twins love to use TikTok. If your target audience is young, then you need to step into TikTok. It helps to build brand awareness, reach out to your target audience. TikTok is powerful to turn your target audience into potential customers. Gaining audience engagement rate and their attention is difficult on TikTok. Due to the heavy competition, your content has less chance to get noticed.
In this article, let’s see some of the tips to increase engagement rate on TikTok,
Popular Hashtags Are Mandatory
Remember, just creating high-quality videos is enough for engagement. Usually, you invest lots of time to build your videos. Same like you need to spend time picking the right hashtags for your video. Hashtags help to display your video in front of your target audience. You can add up to 2 to 3 hashtags, avoid using the same hashtags. Instead, you can use one more popular, one less popular, one related to sound.
Do Videos With Pet
Don’t get confused about the heading, and you heard it right. This is because people love pets. You can turn your pet lovers into your followers just by showcasing your pets. At the same time, don’t do too much. Create videos with your pet weekly, once or twice. You will receive more engagement rates with TikTok views for your pet videos. This way, you can boost your TikTok profile and can hold audience engagement. Concentrate on your pets; if it does anything funny, start shooting and post it on TikTok.
Interact With Your Audience
One of the effective ways to hold your audience’s engagement is by interacting with them. You can start interacting with them by responding to their comments. Just spend 5 to 10 minutes daily to reply to all your comments. Sure, it will increase your comments rate; it is a good sign of engagement. Moreover, you can connect with your audience by using the live option on TikTok.
What About Bloopers
On social media, you will receive bags of engagement rate for bloopers than perfectly scripted content. Particularly, in platforms like TikTok, people like to engage with unpolished content. This shows people prefer to watch a natural, spontaneous flow of content. So, delete your bloopers, save for the next content.
Posting Time Matters
Posting regular content is crucial to generate engagement. But, to make it completely successful, you have to post at peak times. Your online audience time is your peak time. So, try to figure out your audience’s active time. Make use of TikTok insights to gather informative details for your audience.
Put Comments On Popular Videos
Just leave positive or thoughtful comments below the popular videos. If that person likes your comments, sure, they will visit your profile. If he likes your videos, then you have got one more follower. On the other hand, you can follow people who are interested in your industry. Anyways, unfollow is quite an old method, but still by following relevant people will give you better results.
Well, using the above-mentioned guide, you can bring tons of engagement to your TikTok videos. When you get more engagement, you can make your account popular. Follow the tips, use them effectively. I believe this article will help you to maximize your engagement rate.